![]() Of the winners described below, Nectar helps you make your own soap with your own fragrance right in their store. Personalization often means making products that are unique to each individual customer but increasingly, it is involving science to create that personalization. There’s a huge trend towards personalization and beauty is no exception. Kopelman of Frisson Beauty points out that direct-to-consumer is “very difficult to get right in beauty.” She says it’s challenging to “engage authentically with a purpose and not just regurgitate what’s out there…because it has to be original, fresh, new, and it’s hard to sustain that.” She points out that Kylie Jenner, who needs no help with name recognition, chose to sell her beauty brand with Ulta rather than selling direct-to-consumer without a retailer involved. No one knows what the future is for multi-brand retail in beauty, but there’s a good chance that we will see more brands sell more direct to consumer. In a large number of consumer product channels, multi-brand retail is declining. ![]() “ there’s a confluence of skin care technology plus rituals and we’re seeing it too,” she told me. ![]() She says Asian skincare is, “extremely technical,” which sets it apart. This will be transformative for skincare…and that’s where brands are going to break out of the pack.” Kopelman points out that American skin care is moving in the direction of Asian skincare. Elizabeth Kopelman of Frisson Beauty, an industry consultant with deep industry knowledge, says “when you say science, it’s about performance…ingredients must deliver immediate, tangible results. That's a big opportunity.Ĭonsumer discussions over time Courtesy Signals AnalyticsĪlmost every new beauty company talks about the science involved in their products. Vegan is 13% of the conversation but only 4% of the product range. One aspect of clean is, “vegan.” According to a study by Signals Analytics, the chart below shows how consumer discussion around vegan beauty products has doubled over the last two years but only niche players are addressing it in any meaningful way. ![]() “]T]here’s probably a time five years from now,” he said, “where, if you’re not natural and clean, you’re not on the shelf.” Consistent with those comments, almost every one of the winners defines themselves as “clean” but they also have other characteristics that make them unique. Rich Gersten of Tengram Capital, another one of the judges at Beauty & Money, told Glossy recently, “clean” and “natural” are “no longer differentiators,” they’re table stakes for being in the business. Some people extend the concept to include effective, ethically-sourced and environmentally sensitive but not everyone agrees about those extended definitions. “Clean” is defined differently by various people but everyone agrees that clean products should be safe and nontoxic. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |